Mahindra & Mahindra Limited (M&M), )founded in 1945 at Ludhiana, is an Indian multinational automobile manufacturing company. M&M is the biggest tractor seller in the world and is one of India’s largest vehicle manufacturers in terms of production. M&M is the leading company of the Mahindra Group. They are market leaders with the vision to drive the industry trends in the direction of technological creativity, social duty and constant enhancement of customer contentment. For the past fifty years, Mahindra and Mahindra has been the front runner in utility vehicles. At present, their portfolio consists of a comprehensive gamut of vehicles ranging from two wheelers to heavy trucks, SUVs to schoolbuses. Currently, there competitors in the Indian market include Maruti Suzuki, Tata Motors, Ashok Leyland, Toyota, Hyundai, Mercedes-Benz (Merc) and others.