Our expert academic team takes you on a journey of step-by-step learning using visually interactive lectures
Gain momentum with complementary reading from our state of the art e-library
Refine the skills you acquire through meticulously-structured assignments and practice questions
Benchmark your progress by taking tests that simulate actual exam environment
Anoop Ohri has an MBA degree from IIM Lucknow with a background in Commerce. He is a brilliant facilitator and has been associated with Banking Industry while also working as a Freelance Consultant. Mr Ohri’s decades of experience in the field and the fact that he has excellent insight into the world of management makes him the ideal mentor for aspirants looking to make it big in this profession.
Anil Sharma has an MBA degree in Strategy and Marketing from Management Development Institute, Gurgaon and a B. Com from Shri Ram College of Commerce, Delhi University. Mr Sharma is an avid reader and a sports enthusiast, with a keen interest in capital markets. He has been an active member of Bullseye interview preparation team for the last 2 years. With decades of experience in corporate banking, he is the perfect teacher to help students clear critical hurdles during campus placements & other entrance tests.
Market segmentation, targeting and positioning are the most essential elements of a marketing plan. Today, most of the companies target selected market segments and devise their strategy accordingly. You are expected to be well-versed with the various kinds of segmentation in order to make a mark in your profession.
This course is designed to acquaint you with the different ways of market segmentation, targeting and positioning. You will also learn about the various evaluation factors required to select a particular marketing strategy. The course is equipped with comprehensive study material and video lectures to impart you the essential knowledge of marketing plan.
