Our expert academic team takes you on a journey of step-by-step learning using visually interactive lectures
Gain momentum with complementary reading from our state of the art e-library
Refine the skills you acquire through meticulously-structured assignments and practice questions
Benchmark your progress by taking tests that simulate actual exam environment
Anoop Ohri has an MBA degree from IIM Lucknow with a background in Commerce. He is a brilliant facilitator and has been associated with Banking Industry while also working as a Freelance Consultant. Mr Ohri’s decades of experience in the field and the fact that he has excellent insight into the world of management makes him the ideal mentor for aspirants looking to make it big in this profession.
Anil Sharma has an MBA degree in Strategy and Marketing from Management Development Institute, Gurgaon and a B. Com from Shri Ram College of Commerce, Delhi University. Mr Sharma is an avid reader and a sports enthusiast, with a keen interest in capital markets. He has been an active member of Bullseye interview preparation team for the last 2 years. With decades of experience in corporate banking, he is the perfect teacher to help students clear critical hurdles during campus placements & other entrance tests.
International marketing is the ever-growing field of marketing that operates on a worldwide scale. You need to be aware of the essential elements of international marketing before venturing into the corporate world. Today, a number of domestic companies have expanded their boundaries to step into the global market.
This chapter is devised to provide you a comprehensive overview of the various elements of international marketing. You will also learn about the factors involved in the field of global marketing. The course is equipped with eBook, assignments and videos to familiarise you with the important concepts of global marketing.
