How Students Learn

  • 1

    VIDEO TUTORIALS

    Our expert academic team takes you on a journey of step-by-step learning using visually interactive lectures

  • 2

    CONCEPT EBOOKS

    Gain momentum with complementary reading from our state of the art e-library

  • 3

    PRACTICE ASSIGNMENTS

    Refine the skills you acquire through meticulously-structured assignments and practice questions

  • 4

    ONLINE TESTS

    Benchmark your progress by taking tests that simulate actual exam environment

snapshot
snapshot
snapshot
snapshot

Course Curators

Course Details

Marketing is a crucial element of today’s corporate world. The knowledge of basic marketing concepts will make you more valuable to the employer. It is essential to have a good understanding of the marketing process in order to make a mark in your profession. Further, you need to be aware of the essential factors to consider before making a marketing or strategic business plan

The goal of this course is to familiarise you with the core elements of marketing from a CEO/ CMO perspective. The course is equipped with exhaustive study material and video lectures to build your marketing vocabulary.

What you will learn

  • Basics of Marketing
  • Essential concepts of marketing management
  • Crucial factors in marketing process
  • Key components of a marketing plan

Curriculum for this course

Videos

  • Overview of Marketing

eBook

  • In this eBook, you will learn about the fundamental concepts of marketing and the importance of various factors in marketing management.

Assignments

  • Practice Assignment 01
  • Practice Assignment 02

Support & Help

  • Feel free to message us with any issues, queries or feedback you have about this course. We are happy to help!

Write a Review

Fundamentals of Marketing