Our expert academic team takes you on a journey of step-by-step learning using visually interactive lectures
Gain momentum with complementary reading from our state of the art e-library
Refine the skills you acquire through meticulously-structured assignments and practice questions
Benchmark your progress by taking tests that simulate actual exam environment
Anoop Ohri has an MBA degree from IIM Lucknow with a background in Commerce. He is a brilliant facilitator and has been associated with Banking Industry while also working as a Freelance Consultant. Mr Ohri’s decades of experience in the field and the fact that he has excellent insight into the world of management makes him the ideal mentor for aspirants looking to make it big in this profession.
Anil Sharma has an MBA degree in Strategy and Marketing from Management Development Institute, Gurgaon and a B. Com from Shri Ram College of Commerce, Delhi University. Mr Sharma is an avid reader and a sports enthusiast, with a keen interest in capital markets. He has been an active member of Bullseye interview preparation team for the last 2 years. With decades of experience in corporate banking, he is the perfect teacher to help students clear critical hurdles during campus placements & other entrance tests.
The study of consumer behavior is vital to success in business world. You are required to know the essential factors that influence consumer’s preferences, purchase decision and buying behaviour. With businesses turning more customer-centric, you are expected to be aware of the internal and external factors that impact consumer’s decision styles.
This course is devised to provide you with the basic knowledge of consumer behavior and key factors involved in consumer decision process. You will also learn about the different stages of purchase decision process. The course is equipped with eBook, videos and assignments to familiarise you with the essentials of consumer behavior.
