Founded in 2007, a group of IIT/IIM started Myntra It is headquartered in Bangalore, India with its offices in New Delhi, Chennai and Mumbai. Myntra is sponsored by Venture Capital Funds. Basically, it is an Indian fashion website. It is the online portal which allows consumers to personalize their products such as shoes, t- shirts, teddy bears, watches, calendars and many more things. The company offers more than 350 Indian as well as International brands. Also, it contains casual outfits from men, women and kids.
In 2011, the company expanded its catalogue which includes fashion and lifestyle products also. In 2014, Myntra merged with Flipkart to compete against Amazon